Understand stock market investment based on the quality and valuation of companies.

Each week, new articles to use the right criteria and make the right choices.

• Fundamental analysis of companies : financial health, return on capital, sustained growth
• Competitive advantages : "moat", trademarks & patents, network effect
• Quality of management : alignment with shareholders, proven skills, transactions of managers ("insiders")

Articles to explore the three investment approaches:

• Quality, which includes the above criteria, to reduce risk and invest in companies that will better withstand crises
• Value, to find stocks undervalued by the market, with a high potential for gain when the market recognizes the true value
• Growth, to focus on companies with strong earnings growth potential